European Circuits Limited were involved with the assembly of an Apple iPhone camera accessory.
POPA was the big red button for your iPhone, giving it the feel of a proper camera. The lightweight device simply slotted into the base of the iPhone, instantly transforming the smartphone into a point and shoot camera, allowing users to capture precious moments and quickly get that perfect shot.
The device sparked huge interest, including interest from a Hollywood A-lister!
European Circuits were originally approached to manufacture and assemble the printed circuit boards for the product but it soon became clear we could help with the full product assembly including the end user packaging. We worked closely with Meso Design who designed the POPA device on behalf of Beep Industries.